AndBskyBisn’ttheonlyonesuffering。

Theotherday,myteenagesonaskedmewhyIbotheredtobuyadailynewspaper。

“Youcanseethenewsonlineforfree”,hesaid。

Thatisnotexactlywhataprofessionaljournalistwantstohear。

ButIknowwhathemeans。

Hisgeneration?

nolongerwasteawayhourslazingonthecouch。

Justastheynowcanwithmusic,theyhavethefreedomtowatchwhattheywantwhentheywant。

TheydonotexpecttohavetowatchTVprogrammesatatimewhenthestationchoosestoshowthem。

Butallofthatisgreatnewsforuspennyinvestors。

Becausethereareaclutchofsmallmediacompaniesthatarerapidlyadaptingtothisnewera。

AndI’llpointyouinthedirectionofonetoday。

Wherethisnewmediarevolutionisheaded

Inlastweek’sPennySleuth,Isaidthatthewholedigitalmediarevolutionhadbeenheadingtooneinevitableconclusion。

Atthisfinaldestination,allofthedigitalinformationandentertainmentthatwecouldpossiblydesirewillbeavailabletousanywhereintheworldandatanytime。

Wearenotquitethereyet,buttheessentialcomponentsareinplaceandprogressisfast。

ThisisbothachallengeandanopportunityandBSkyBisreactingwithanumberofnewservices。

SkyGogivesaccesstomovie,sportsandentertainmentchannelsthroughPCs,laptops,Xboxes,smartphonesandtablets。

SkyAnytime,asthenamesuggests,allowscustomerstocallupprogrammesatanytime。

AndastheresultofadealwithZeebox,viewerswillbeabletointeractwithTVshows,buyingfeatureditemsorchattingtootherviewers。

AlsocomingupthisyearfromBskyBwillbetheir?

newinternetpayTVservice。

Thiswillbedeliveredovertheinternettoanybroadband-connecteddeviceandthatofcourse,nowadays,couldincludethetelevision。

BSkyBcannotaffordtostandstill。

NewcomerslikeLoveFilmandNetFlixareofferingmoviesonline,deliveredforjustafewdollars。

ThedistinctionbetweenyourdesktopPCandyourtelevisionisbecomingevernarrower。

ThisisachallengeforPCandtelevisionmanufacturersbutitisgreatnewsforconsumers。

Butwhoelsemightbenefitfromthemediarevolution?

Aglobalaudienceonyourdoorstep

Theonethingthatallchannelsneediscontent。

Itisallverywelltoownapipeintosomebody’shomebutifyouhavenothingtosenddownit,ithasnovalue。

Thenewworldis,toadegree,demandingnewformsofcontent。

Imagesthatlookgoodona32televisionscreendonotnecessarilylooksogoodonapocketsizeddevice。

Socialnetworkinghasintroducedtheideaofinteractivity–againsomecontentisbettersuitedtothisthanothers。

Onereasonfortheearlysuccessofmusicasadownloadisthatitworksinanyformat,butvideoisalittlemoredemanding。

Contentprovidersarefastadaptingtothisnewworld。

DespitethegradualdeclineoftraditionalTVviewing,wearespendingmoretimelookingatascreenthanever。

Therapidextensionofbroadbandiscreatinganinstantglobalaudience。

Thecostofdeliveringcontenthasneverbeenlower。

And,let’sfaceit,thethingsthatweenjoydonotchangemuchfromoneseasontothenext。

Atinyfilmcompanyaheadofthegame

Inayearinwhichablackandwhitesilentfilm,TheArtist,issettoscooptheOscarstheenduringattractionoftheninetyminutemoviehasneverbeenbetterdemonstrated。

Thisisstillaformatthatcantellagoodstoryandcommandtheemotions。

Thefilmindustryisbusy,butittooishavingtoadapt。

Itisfightingabattlewithcinemaowners,reducingtheperiodduringthelattercanexclusivelyshowanewmovie。

DVDsalesareindecline。

Butforthefilmmakers,on-demandandonlinesalespromiserapidaccesstoaglobalaudiencewithminimalcostsofdelivery。

Lastweek,theheadofoneuniquepennysharebusinessexpressedtheviewthat’thepotentialrevenuebenefitsforindependentfilmcompanieshavebeengenerallyunderestimated。

Insteadofhavingtopayexpensiveduplication,packaginganddistributioncostsonDVD,distributorscannowsimplylicensetherightstoavideoondemandnetwork。

Thiscanthenstreamthefilmintohouseholds。

’Ibelievethiscunninglittlecompanycouldsoarinthenextfewyears,andwithinthenext12monthscouldgiveyouapotentialreturnof281%。

IgointoalotmoredetailaboutthiscompanyinmyFebruaryissueofRedHotPennyShares。



ThisarticleistakenfromTomBulfordsfreetwice-weeklysmall-capinvestmentemailThePennySleuth。

SignuptoThePennySleuthhere。

InformationinPennySleuthisforgeneralinformationonlyandisnotintendedtoberelieduponbyindividualreadersinmaking(ornotmaking)specificinvestmentdecisions。

PennySleuthisanunregulatedproductpublishedbyFleetStreetPublicationsLtd。

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